Media Relations Workshops

We now have places available on our Media Relations workshop to be run in many locations around the UK. At £119 plus VAT p.p. [London, £129 plus VAT p.p.], this workshop is excellent value if you or your colleagues ever have to deal with the media on a local, national or international level, or perhaps you simply want to use the media for your own benefit. If you are looking for training that is cost efficient, practical and effective, then this workshop is an ideal way to learn, or brush up on, the skills required to deal with the media. This workshop runs from 9.30 to 5pm and is inclusive of the venue, lunch, refreshments and workshop materials, as well as a certificate of completion.

Click here to book a place online or email bookings@acmtraining.co.uk or phone 01584 890970.

Locations

Bristol [April 1st], London [April 14th, May 14th, June 12th, July 3rd & Sept. 30th], Manchester [April 22nd, June 19th & Sept. 23rd], Birmingham [June 3rd & Sept. 8th], Nottingham [July 15th], Norwich [April 17th], Lancaster [June 25th], Glasgow [June 26th], Leeds [July 17th], Liverpool [July 18th], Edinburgh [June 27th] and Sheffield [July 16th]

Workshop Programme

This, like all of our workshops, is involving and delivered using practical, useful and relevant activities, whereby, at the end of the day, delegates walk away with a bag of skills they can use immediately. We do not 'stand and deliver'.

By the end of the workshop we will have covered these key objectives during radio & television interviews and feedback sessions with all participants:

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• The consequences of being “unavailable” or making “no comment” to the media
• The value of a corporate face when dealing with the media
• The pros and cons of passing the buck
• The importance of reacting quickly
• Straight and sincere – say what you mean and mean what you say
• Know your job
• What to say when you don’t have the answer
• What to say when you do have the answer but rather wouldn’t disclose it
• When to speak off-the-cuff and when to use a prepared statement
• The long and the short of it – the differences between extended interviews, quick quotes and sound bites
• How to avoid being taken out of context
• Red light spells danger - the advantages and disadvantages of live and pre-recorded interviews
• How to deal with awkward interviewers
• Camera, lights action – familiarity with the equipment
• Microphone technique
• Two’s company, three’s a crowd– being interviewed alone or with others
• In the picture – understanding the strengths and weaknesses of television to get your message across
• Phone interviews, remote studios and face-to-face recordings
• The art of phone-ins
• The strengths and weaknesses of television, radio, print media to get your message across
• Understanding journalists and newspapers
• Who’re you going to call – avoiding the scattergun approach, targeting the right publication and making contact
• Writing successful press releases – hook, line and sinker
• When the worst happens – what to do when things go wrong
• Can I quote you on that? – checking the reporter’s record of events
• Demeanour – how not to look shifty, stupid or both
• Dress – what to wear, what to avoid and why
• Voice and tone – getting the best possible sound
• Usage and abusage – using the spoken and written word to maximise your message
• Self appraisal and improvement – how to get better
• You’re in their hands – forging relationships with journalists

For dates, locations and venues...

...of all of our workshops, click here.

To book a place...

...on this or any of our workshops, either do so online by clicking here and selecting your workshop, venue and date or by emailing bookings@acmtraining.co.uk with your preference.

For further information...

...about ACM Training, our clients, production facilities and terms & conditions, please feel free to visit www.acmtraining.co.uk or email me at sandrakeating@acmtraining.co.uk.

In-House Delivery

...we are always happy to deliver our workshops in-house at very competitive prices, so please just get in touch with your requirements.

Discounts

...of £10 off per place is available for block bookings of 15 or more places made at any one time. You are not required to nominate specific workshops, locations and dates at the time of booking.