Science City York are pleased to announce they are running the following sector specific
marketing workshop for creative and IT digital businesses wanting to market themselves in the
Yorkshire region:
Course Title: Marketing Your Creative & IT Digital business in Yorkshire
Venue: Park Central, Innovation Way, York
Date: Thursday 27 November 2008
Time: 9.00 – 17.00
The workshop, run by Just Business Partnerships, is designed to help you develop good and
effective marketing skills to improve the marketing performance of your company and establish your
organisation in the Yorkshire geographical area. Its aims and objectives are to cover the following
key areas:
- Introduce the CDI marketplace in Yorkshire
- Establish how key "Players and Trends" impact your business
- Use of effective sales and marketing tools to establish and build your business
- Define different approaches to Innovation and Creativity
- Develop your business through benefits and features
- Predict your product and service lifecycles and trends
- Develop your market research, planning and communication skills
- Develop marketing models to win new business in a competitive environment
- Developing new e-Marketing techniques as a route to market
Places on the course are limited and will be in great demand, so to reserve your place, please
complete the attached booking form and return it by email to Denis Ormston, Skills Specialist at
denis.ormston@york.gov.uk.
Marketing Your Creative & IT Digital business in Yorkshire